Questions, answered

Cha is the old word for what happens when you bring a plant to hot water — not only green tea, but anything that starts with a leaf and ends with a better version of your day. -ism is a belief: a way of doing things.

Put together, Chaism is our philosophy of calm energy — energy you build, not energy you borrow.

Our matcha comes from partner farms in the tea valleys near Hangzhou, where green tea has been grown and tended since the Song Dynasty, nearly 1,000 years ago.

For everything else, we follow the best ingredient wherever it grows, and we name the origin on each product page whenever we can.

Yes. You'll find the same products in the Chaism store on Amazon, along with thousands of customer reviews. Buying here gets you our newest releases first, and you can reach us directly if anything isn't right.

• Organic Green Tea Matcha Powder (the tin): our everyday ceremonial matcha, in 30 g, 50 g and 100 g. Comes in Original, Osmanthus, Blueberry and Vanilla.
• Ceremonial Grade Matcha Powder, 40 g: USDA Organic, one ingredient, a good everyday size.
• USDA Organic Ceremonial Grade Matcha, 1.06 oz: a 30 g pack, about 15 cups — the easiest way to try us.
• Mushroom Matcha Latte: a ready-made latte blend with coconut milk, MCT oil, Lion's Mane and Reishi. Just add hot water.

New to matcha? Start with the 1.06 oz pack or a starter set with a frother.

There's no official standard for the term, so here's what it means for us: matcha ground from young, tender leaves, with a vivid green color and a smooth, rounded taste that's good enough to drink with nothing but water. Lower grades are usually made from later, tougher leaves and taste sharper — fine for baking, less so on their own.

Yes — our Organic Green Tea Matcha, the 40 g Ceremonial Grade and the 1.06 oz pack are all made with organic matcha, and the 40 g and 1.06 oz packs are USDA Certified Organic. The Mushroom Matcha Latte is a blend and isn't certified organic.

Our tea plants are shaded for longer than standard before harvest, so the leaves build up more chlorophyll — that's the vivid green. Over time, air, light and heat dull it, which is why storage matters (see below). A pale or yellowish matcha is usually old, or made from older leaves.

Almost always, it's the brew, not the tea:

• Bitter: the water is too hot. Let boiled water rest for 3–5 minutes, to about 80°C / 175°F.
• Flat or weak: too much liquid for the powder. Try a slightly heaped teaspoon, or a little less milk.
• Gritty: sift it, or mix it into a little water first, so every bit dissolves.

A 2 g serving of our matcha contains about 35 mg of caffeine, together with naturally occurring L-theanine. Most people find matcha gentler than coffee, but it does contain caffeine — so keep that in mind later in the day.

Osmanthus, Blueberry and Vanilla start with the same matcha as our Original, blended with osmanthus, blueberry or vanilla. The full ingredient list is printed on each tin and on its product page.

Seven ingredients: coconut milk, ceremonial grade matcha powder, MCT oil, Lion's Mane extract, Reishi extract, Himalayan salt and stevia leaf extract. Non-GMO and gluten-free, with no artificial sweeteners and no fillers. Contains coconut.

Mostly, you'll taste matcha. The mushrooms add a mild, savory depth in the background — you'd probably notice them more if they were gone than while they're there.

No. It already contains coconut milk and is sweetened with stevia, so 1 tablespoon (6 g) in 7–8 oz of hot water makes a complete, creamy cup. For something richer, swap half the water for steamed milk.

No. A bamboo whisk is lovely, but our Handheld Milk Frother does the same job in about 15 seconds. A small jar with a lid works in a pinch, too — and for matcha on the go, there's the Electric Shaker Bottle.

• Straight: 2 g (about 1 tsp) of matcha with 60–70 ml (2 oz) of water at 80°C / 175°F. Froth for 15 seconds.
• Hot latte: make it straight, then add 180 ml (6 oz) of steamed milk.
• Iced: froth 2 g with 60 ml (2 oz) of warm water until smooth, pour over ice and top up with 180 ml (6 oz) of cold milk or water.

Our brewing guide has the full version, with photos.

Matcha doesn't dissolve well in cold liquid on its own. Froth or stir it into a splash of warm water to make a smooth paste first, then add ice and cold milk. Out and about, the Electric Shaker Bottle blends a single serving in seconds.

Yes — matcha works well in smoothies, overnight oats, desserts and baking. Add it near the end where you can, since long, high heat flattens its flavor.

Both charge with the included USB-C cable. Charge fully before first use.

It has two speeds — low (6,500 rpm) for matcha and high (8,500 rpm) for milk foam — and a food-grade stainless steel whisk. Lower the whisk into the liquid before switching it on, and switch it off before lifting it out, so nothing splashes.

160 ml (5.4 oz), up to the max-fill line — it's designed as a compact, single-serving bottle to take with you. For iced matcha on the go, blend 2 g with 120 ml (4 oz) of cold milk or water, then pour over ice and top up. Use cold or room-temperature liquids only.

• Frother: run it for a few seconds in a cup of warm water, then wipe dry. Never submerge the handle.
• Shaker bottle: add warm water and a drop of dish soap, blend for 10 seconds, rinse. Keep the motor base and charging port dry, and don't put it in the dishwasher.

Get in touch with your order number and a short video if you can. If it's within 12 months of delivery, we'll repair or replace it.

Close the lid tightly after every use and keep it somewhere cool, dark and dry, away from the stove. The fridge isn't necessary — and the fridge door, where moisture gets in, is the worst spot of all.

Unopened, until the best-before date on the pack 24 months from production. Once opened, finish it within 1–2 months for the brightest color and flavor. It's still safe after that; it just slowly loses its vibrancy. If kept clean and stored in the fridge, you may extend its shelf life slightly, though we strongly recommend using it within 2 months of opening.

Yes — every pack is sealed for freshness. If yours arrives with the seal broken, contact us and we'll send a replacement.

Our matcha is vegan, gluten-free and non-GMO. The Mushroom Matcha Latte is gluten-free and non-GMO and contains coconut. Each product page lists the full ingredients.

Matcha and our mushroom products contain caffeine or mushroom extracts. If you're pregnant, nursing, taking medication or managing a health condition, please check with your doctor before adding them to your routine.

We'll tell you what's in each cup — like the L-theanine and catechins that occur naturally in matcha — but we don't make medical claims. Our products are food and drink, made to be enjoyed every day.

Our two starter sets — matcha with the Handheld Milk Frother, and matcha with the Electric Shaker Bottle — are an easy gift for anyone curious about matcha.

Yes. For wholesale pricing and samples, write to support@chaism.store with a little about your business.